Services / Marketing technology

Connect your tools, data and processes.

Growth gets harder when customer data, systems and processes don’t work together. Growbiz helps you connect customer data, systems and processes into a whole — where information reaches the right people at the right time, and manual work decreases.

Businesses rarely suffer from a lack of tools. More often the problem is that customer data, sales, marketing and operational processes don’t work as one.

The marketing-technology service helps ensure that customer data, systems and processes support business growth rather than slow it down. Technology, data and processes are developed from the business’s point of view, so growth creates opportunities rather than friction.

Remove the friction between information and action.

Is customer data available when and where it’s needed?
Does information flow between sales, marketing and customer service without manual work?
Do important processes repeat consistently, or depend on the individual?
Does current technology support the business, or create extra work?
Does the business have a foundation for automation, measurement and future growth?

What does marketing-technology work solve in practice?

The goal is to reduce manual work, improve information flow and create a foundation for more efficient operations.

Bottlenecks in information flow and processes

The problems usually aren’t caused by a single system. More often information is scattered, processes aren’t consistent, or systems don’t talk to each other.

Once the breaks in information flow, manual steps and visibility gaps are identified, development can be focused where the impact is greatest.

In practice this can mean adopting or developing a CRM, building integrations between systems, automating lead handling, unifying reporting, or centralising customer data in one place.

Where customer data sits and how it flows
Compatibility of processes and systems
Identifying manual work and bottlenecks
Identifying breaks and risks in information flow
Prioritised areas to develop next

Building a more efficient operating model

Once the areas to improve are identified, we can build solutions that reduce manual work, improve information flow and support business goals.

Solutions may include technology, integrations, automations or new ways of working. The goal isn’t to add systems, but to get information, processes and tools working together more efficiently.

Improving customer-data management
Developing CRM and customer-data solutions
Unifying processes
Improving information flow between systems
Enabling future automation
Building a scalable operating model

Who it’s for

This is for you if…

The service is aimed at businesses that recognise the importance of technology and data for growth, but want to ensure the whole supports the business in the future too.

Customer data is scattered across several systems
Information is moved manually from one system to another
Sales, marketing and customer management don’t work seamlessly together
Growth increases the operational load
Processes are hard to repeat consistently
You want to create a foundation for automation and more efficient operations
You want to make technology choices on the business’s terms, not trends’

How to start

Ways to start

The starting situation determines the right approach. Most often the work begins by understanding the current state, or directly with a development project.

Audit

Growth-readiness assessment

An assessment of the current state of customer data, processes and technology. We identify the barriers to growth, areas to develop, and opportunities to build a more efficient operating model.

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Development project

Customer-data, process and systems development project

A complete effort where customer data, processes and systems are built to support business goals. The result: more efficient operations, better visibility and readiness for future growth.